Our tryst with Tata began when it came to us in need of a single app for an event, and we in turn built a one stop multi-event app that could be used across all their internal group events. Successfully driving audience engagement and digitalizing events across the group companies, today the Tata Group Events App has been used across more than 15 events and has emerged as a major hit amongst attendees.
With a 125,000 + user reach, each event garnered a huge app fan base with each of the features drawing considerable traction. The conversation and Polls propelled constant in-app engagement throughout the events and were successful interaction drivers.
The ‘Q& A’ feature saw the audience actively pose questions to the panel in real-time. This feature drew a lot of excitement and appreciation from the attendees, emerging as an audience favourite in all events till date.
The app has greatly contributed to the success of many of the Group events and is now seen as an aspirational platform where many Tata Companies want to host their managerial events to ensure sure shot success.
The multi-event app helped enhance participant engagement at our group leadership event through features like Q&A, Conversations & Polls. The potential of this digital touch point looks very promising and we thank the team for developing it.
- DR. NIRMALYA KUMAR
Member - Group Executive Council, Tata Sons Limited